In our latest analysis, we examined the social media presence of Germany's leading non-food discounters for the year 2025, with exciting results: With 1.65 million interactions, Action clearly leads our interaction ranking. Also in the top 5 in terms of interactions: Woolworth, KiK, Tedi, and Thomas Philipps. TikTok is now the platform with the widest reach and highest interaction for non-food discounters.

Major events such as the Hahnenkamm races in Kitzbühel are the ideal opportunity for brands to showcase themselves in the media, especially on social media. In this context, we analyzed the advertising activities (sponsored posts and dark ads related to the event) of this year's main sponsors on Facebook and Instagram in detail and evaluated their reach. The result: Generali Austria achieved the highest social media presence around the race weekend in Kitzbühel with a cumulat

LinkedIn is also playing an increasingly important role for domestic insurance companies in communicating with employees, customers, partners, and others. In our latest social media analysis, we looked at the LinkedIn presence of domestic insurance companies and analyzed their reach and interactions in detail. UNIQA Insurance Group has achieved the highest interactions and reach on LinkedIn over the past twelve months. Also in the top 5 are: Wiener Städtische, Donau Versicher

The chemical and pharmaceutical industry is one of Germany's largest industrial sectors, with numerous international players. Reason enough to take a closer look at the LinkedIn presence and activities of the leading companies for the first time. Our analysis shows that LinkedIn has become the key platform for the German chemical and pharmaceutical industry, with impressive reach and interaction. With around 355,000 user interactions in the past twelve months, BASF takes the

This year, we took a look at the social media presence of domestic breweries and beer brands on Facebook, Instagram, and other platforms. Over the past 12 months, Stiegl and Zipfer have achieved the highest fan interactions on their social media pages. Also in the top 5: Ottakringer Brewery, Zwettler, and Mohrenbräu, also with high engagement and considerable reach. Instagram is the most relevant channel for breweries. Extensive reach and interaction are achieved there, both