Local breweries on social media

This year, we took a look at the social media presence of domestic breweries and beer brands on Facebook, Instagram, and other platforms.

Over the past 12 months, Stiegl and Zipfer have achieved the highest fan interactions on their social media pages. Also in the top 5: Ottakringer Brewery, Zwettler, and Mohrenbräu, also with high engagement and considerable reach.

Instagram is the most relevant channel for breweries. Extensive reach and interaction are achieved there, both organically and especially through paid advertising. But TikTok is also becoming increasingly important.