The company was founded by Markus Zimmer in 2010, offering consulting and services in the field of market research and new media. Today, BuzzValue serves leading companies in the retail and branded goods industry, print and TV, banking and insurance, telecommunication and consumer electronics, travel and tourism, and many other sectors.

Prior to this, Markus Zimmer worked as a consultant and manager for leading consulting and market research companies and completed his studies at the University of Applied Sciences for Marketing & Sales in Vienna. He also works as a lecturer and guest speaker for various teaching and study programs on the subject of social media research.