German non-food discounters in the social media check 🛍️
- markuszimmer
- Feb 3
- 1 min read
In our latest analysis, we examined the social media presence of Germany's leading non-food discounters for the year 2025, with exciting results:
With 1.65 million interactions, Action clearly leads our interaction ranking.
Also in the top 5 in terms of interactions: Woolworth, KiK, Tedi, and Thomas Philipps.

TikTok is now the platform with the widest reach and highest interaction for non-food discounters.










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