Kitzbühel 2026: Sponsoring x Social Media

Major events such as the Hahnenkamm races in Kitzbühel are the ideal opportunity for brands to showcase themselves in the media, especially on social media.

In this context, we analyzed the advertising activities (sponsored posts and dark ads related to the event) of this year's main sponsors on Facebook and Instagram in detail and evaluated their reach.

The result: Generali Austria achieved the highest social media presence around the race weekend in Kitzbühel with a cumulative reach of around 1.8 million. It was followed by Mastercard, Audi Austria, Bitpanda, and Velo.