AION Research: BuzzValue launches AI business unit

Vienna, February 2026. – Austrian social media market research pioneer BuzzValue is setting the next milestone in digital communication analysis: With its new business unit AION Research, the company is launching a specialized unit for monitoring, auditing, and analyzing artificial intelligence. The goal is to make the presence and content relevance of brands in the responses of ChatGPT, Gemini, and others qualitatively measurable for the first time.

A new era of market research

The way consumers gather information and make purchasing decisions has changed radically in recent years. Traditional search engines such as Google are increasingly being replaced by AI platforms such as ChatGPT and Gemini. "Today, consumers ask AI systems for recommendations on insurance, travel destinations, or technology products. Brands that are not present here or are misrepresented lose relevance among the relevant target groups," explains Markus Zimmer, founder and CEO of BuzzValue. For this reason, the newly founded business unit AION Research is establishing qualitative market research in the AI era for the first time. “Since our inception, our goal has been to meaningfully combine market research and new media. For us, the move into the AI era is a logical step forward in order to provide companies with the best possible support in this environment as well,” adds Andreas Hauptmann, Head of Research at BuzzValue and AION Research.

AI Brand, Risk & Trend Monitor

With its three core services, AI Brand Monitor, AI Risk Monitor, and AI Trend Monitor, AION Research covers the entire spectrum of AI-based market research. While the Brand Monitor analyzes the visibility and recommendation rate of brands in systems such as ChatGPT or Gemini, the Risk Monitor acts as a digital early warning system against bias and misinformation, including a real-time warning system for critical anomalies. The Trend Monitor, in turn, identifies market trends at an early stage from the global data streams of AI models. “Most companies currently know very little about what the leading AI models know and communicate about their brands and products,” explains Hauptmann. "With our AI market research unit, we are making this new, often invisible brand perception measurable and controllable for the first time.”

The AION method: Man & Machine

At the heart of the method is a “synthetic persona” model. Queries are not isolated, but controlled via simulated user profiles in order to obtain a realistic picture of the relevant target group perception. AION Research combines AI interfaces with many years of market research expertise to deliver not only in-depth analyses and insights, but also clear recommendations for action. “Today, AI delivers data at a speed that was previously unthinkable. But it is the combination of technological power and the analytical depth of our experts that makes this data strategically usable,” explains Markus Zimmer. “At AION Research, we don't leave any AI results unchecked: our analysts validate all insights, correct misinterpretations, and thus ensure that they meet our high quality standards.” With the launch of AION Research, BuzzValue is strengthening its pioneering role as a market researcher for new media and digital communication in the DACH region.

Photo description: (from left to right) Markus Zimmer, Founder & Managing Director, Andreas Hauptmann, Head of Research