Monitor the social media ads and campaigns of selected competitors and benchmarks. Current campaigns, dark ads, and sponsored posts are recorded on a daily basis and evaluated both quantitatively and qualitatively. This allows you to find out which advertising strategies, budgets, and formats your competitors are using on social media.

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The insights gained from this provide you with valuable information for your own ad and campaign planning and help you optimize your advertising activities on social media regarding topics, platforms, and budgets.